This paper analyses the business of international hotel chains on the Croatian market. As an economic activity, hospitality has been known since ancient times, but in modern hospitality industry exposed to the globalization process, the increase of travelling and expansion of tourism to a mass degree is creating conditions for continuous formation of new hotels and connection of hotels into hotel chains with distinctive brands. Because of certain administrative, property and infrastructural issues there is a relatively small representation of international hotel chains in Croatia today, however, with the development of Croatia as an attractive destination, international hotel chains are still getting more and more interested for the Croatian hospitality market. There are currently 8 international hotel chains in Croatia whose businesses are increasing the recognition of the country on the global tourism market, while also extending the tourist season and creating new opportunities for the Croatian economy and people.