This research tried to determine the attitude of students of University in Rijeka towards the image of Rijeka as a touris tdestination. To be precise, do they consider Rijeka a tourist destination. Furthermore, do they see a title EPK 2020 as an opportunity to build a more positive image of Rijeka as a tourist destination. The research, done by conducting online survey questionnaire, showed tha trespondents think that city of Rijeka has not yet built an image of a tourist destination. However, they did indicate that city has a potential to develop and improve its tourist offer. In addition, the presumption about students from Rijeka being more subjective, or being more favourable when answering questions related to city of Rijeka than their colleagues who are not from Rijeka, is rejected. That is, that they will have a more positive attitude about image of Rijeka as a touristic destination, than the respondents who are temporarily living in Rijeka. Furthermore, the results given by the research, confirmed the third hypothesis which states that students think that the title EPK 2020 has a positive impact on building up image of Rijeka as tourist destination. Therefore, from 3 hypothesis that were set, two were rejected after analyzing recieved data, whilst third hypothesis is confirmed. Analyzing results, there have been spotted some shortcomings and barriers in research itself which will help as guidelines for further research. Thus, is concluded that attention sholud be paid to the number of the respondents so that pattern can be more represntative, but also on the number of asked questions relevant for the hypothesis. Finally, some propositons were offered by the respondents to help Rijeka improve her image of tourist destination. With those propositions and limitations instructions were given not only for further research but also for decision makers like tourist bord of city of Rijeka.