From ancient times, women and femininity have been an intriguing research topic from various discourses. One of the discourses is the appearance and behavior of women that have changed over time. In order to be within the bounds of what is desirable, women often resort to self-help literature that offers advice, which is available through the media, especially through women's magazines. The purpose of this research was to analyze the content of advice for women in magazines and to identify the professional profile of the person writing the advice. To this end, the research is based on a sample and analysis of advice in the journal Gloria and the journal Beauty and Health. In the analysis of advice in selected magazines, content categories of advice were observed: independent and successful woman, appearance/beauty, advice focused on dressing, lifestyle change, culinary skills and a group of different tips related to entertainment. It is obvious that the advice is not only focused on maintaining beauty or appearance, but they are offered advice that can achieve business success, which suggests the conclusion that women are not the main obligation to be a mother and wife.