The role of women has changed significantly in recent years. The percentage of women attending higher education institutions, who are involved in politics, media, public and business world is increasing. Although women are no longer associated only with jobs related to household, upbringing and care for children and household members, with low expectations related to education and working ability, women still find it difficult to cope with the competition represented by men. Also, motivated by prejudices imposed on them throughout history, men find it difficult to accept the superiority of women and therefore find it difficult to cope with the possibility of a woman being competent in their business environment. Women are still considered non-authoritarian, so they find it difficult to achieve the authority and affection of subordinates in the business environment, especially in male-dominated work environments, which is still the majority. Nowadays, it is assumed that the key factor preventing women from reaching management positions is precisely the fact that the job requires availability "anytime and anywhere", which has a negative impact on women in relation to their domestic and family responsibilities. Precisely to prevent this, business policies began to develop that would bring a balance between business and private life (for both men and women). JANAF has introduced MAMFORCE, an initiative that helps organizations achieve a balance between the business and family worlds, all while providing equal opportunities for professional development for men and women. Through the implementation of specially designed programs, the MAMFORCE initiative aims to increase employee satisfaction, which contributes to increasing employee productivity and ultimately achieving better business results.