An analysis of the potential of on-demand platforms in the promotion of original Croatian dishes on the domestic and foreign markets has been selected as research theme. The aim of the research is to determine the possibilities of acceleration of the local economy based on intermediary services of on-demand platforms as well as on the possibilities of using virtual branding in order to create new ways of delivering value to end customers, to the satisfaction of all stakeholders. The results of the research point to the fact that the combination of global and local business characteristics in the modern digital economy creates new opportunities for connecting stakeholders in the form of the development of the sharing economy. Original Croatian products can thus be promoted, but also placed on the domestic and foreign markets through virtual branding concepts, and they are distributed on foreign markets by partner restaurants for target groups of end users.