The purpose of this paper is to try to define the motivation of young people in entrepreneurship, the importance of youth entrepreneurship, and the opportunities they have in the market in terms of government incentives and entrepreneurial infrastructure programs. Youth entrepreneurship benefits the economy by creating jobs, increasing competitiveness, creating innovation, creating a strong community and cultural identity, and generating income. Youth participation in entrepreneurship plays an important socio-economic role. Young people are very mobile, reacting quickly to instability and market fluctuations, which has a positive effect on the economy as a whole. It is important to encourage youth entrepreneurship through professional development, the provision of incentive programs and support, and entrepreneurial infrastructure programs such as zones, centers and incubators. It is also important to provide support to young people in terms of more adequate preparation of project ideas, and the development of projects to apply for tenders for EU funds. The empirical part of the paper includes the application of survey research, and the purpose of the application and use of the survey questionnaire is to obtain the views of entrepreneurs on motivation in entrepreneurship. The paper uses qualitative research methods - qualitative secondary research based on available important literature and qualitative primary research using an online survey. This paper aims to show the understanding of youth entrepreneurship, and to show the motivation of young entrepreneurs, their importance in society and the economy, and to explore opportunities and opportunities to enter and stay in entrepreneurship.