The subject of the master's thesis is consumer impulsive buying behavior and payment method preferences. In the dynamic world of consumer markets and society, impulsive buying behavior is becoming an increasingly significant phenomenon for marketing professionals. Consumers often make purchasing decisions influenced by their current emotional states, marketing strategies, as well as external or internal factors. Additionally, due to the growing digitization and technological advancements, new, faster, and modern payment methods like digital wallets are emerging, which will be further elaborated in the paper. Therefore, the research aims to provide a deeper understanding of consumers' inclination towards impulsive purchases, examine their preferred payment methods for products and services, and investigate whether cards and digital currency affect impulsive buying. Empirical research was conducted using a questionnaire distributed in four sections. The first part assessed the propensity for impulsive buying behavior, the second explored payment method preferences; the next section examined the correlation between payment methods and impulsive buying, and the final section gathered demographic and social dana of respondents. A 5-point Likert scale was used to measure items. The results were analyzed and interpreted using percentages and mean values. The research showed that respondents mildly lean towards impulsive buying behavior, and the preferred payment methods are cards or digital currency for the majority of purchases.