Entrepreneurship as one of the most important factors in driving economic and economic growth in all countries of the world has a significant role in creating new business opportunities for citizens as well as for improving their living standards. The desire to start their own business is growing among individuals, and due to the unpredictability of the labor market, individuals are increasingly turning to their own creation and realization in the business world. The aim of this paper is to examine individuals with an interest in starting entrepreneurial activities, ie to investigate their preferences based on various theses to gain insight into the reasons why they started their own business and what obstacles stand in the way of their ideas. The research for the purposes of this paper was proven in June and July 2021 in the form of a survey questionnaire on a sample of 108 respondents. The results of the research showed that there is a great interest among individuals to start their own business. Most respondents cite a greater possibility of using their own capacities and financial independence as the main reason for starting entrepreneurial activities. The biggest obstacle in achieving their goal is the fear of losing invested capital. A large number of respondents believe that the government in Croatia does not have a good entrepreneurial climate. Also, a large number of respondents believe that the education system in the Republic of Croatia does not encourage enough young people to become entrepreneurs and develop new ideas. The acquired level of education is an important factor in the future career of young people, but also of other generations. Finally, we conclude that entrepreneurship needs to present and educate the population to a greater extent and promote ways to enter entrepreneurship for young entrepreneurs who represent the future.