Discussion on the relationship of the economy, globalization, social responsibility and ethics has long been a topic that deals with a large number of experts but also a large part of the public. Namely, the major problems that have arisen from allowing the globalization process to take place in a complete and unresponsive way, resulting in the social, ecological and crisis of the work system. For the purpose of addressing these crisis focuses, the implementation of ethics and social responsibility in all kinds of business relationships has become an imperative and unavoidable obligation of all business entities. In the process of implementing and respecting all principles and requirements of business ethics and social responsibility, the greatest responsibility lies with the managers as managers of employees and business processes, and decision-makers. Although the implementation of business ethics and social responsibility, and their implementation in practice has become mandatory in the modern business world, there are companies that do not comply with, or only partially adhere to, prescribed ethical and socially responsible principles. Therefore, the discussion on this topic is not disturbing, and the thinking about what companies represent the ethical principles and principles of social responsibility that present to the public and other interest groups are fundamentally different. And one can freely say that in this debate everyone, regardless of the opinions they represent, is partially right. Different companies react differently to the demands for establishing some basic ethical norms and norms of socially responsible behavior. And they do it with different motives and/or goals.