The topic of this final paper is new motives of travelers and influences on transformations in tourism. A generation of young travelers travel because of the full spectrum of deep psychological drivers that encourage them to make transformative journeys. The purpose of this research is to define changes and new trends in transformative tourism in the last few decades and to define and analyze the new generation of travelers in the 21st century, their needs and motivation to travel. The aim of the research is to analyze the basic desires and motives for travel in the modern traveler of the 21st century, his psychological analysis, how it affects the touristic, all influenced by technology. Analyze the consequences of the before mentioned impact from a transformational aspect in cultural and urban tourism. The theoretical understanding of transformative tourism and new trends on a global level, travel motivation and existing motivational theories are discussed. The basic psychological aspects of the desire to travel are analyzed, the topic is expanded by systematizing the basic and in-depth psychological motivators for travel in transformative tourism , along with types of travelers. The X, Y and Z generations of travelers are creating new trends in the global tourism market, changing conditions and affecting the local communty in the destination. The research encompasses the influence of digital natives and sustainability ambassadors as the most significant groups of young travelers changing the tourism industry, which requires the creation of new business models and the adjustment of service providers on the global market. The case study brings five examples of foreign trips and five national trips, emphasizing the personal experience of travelers, along with a comparative analysis. Generations X, Y and Z are becoming the most important groups of travelers in the 21st century. They are looking for trips that will satisfy their basic and in-depth motivational factors on the trip. The perception of travel of the X, Y and Z generations forms the need for new types of tourist products such as personalized services and hitherto unavailable destinations. New business models are emerging in the global market. Manufacturers of tourism services must follow new trends, and adapt quickly if they want to survive in the market.