Due to a number of problems in which mass tourism appeared at the end of the 20th century such as pollution and congestion of capacity, there was the emergence of selective tourism, as its opposite, if mass tourism is a concept of tourism development in which tourists as individuals are not recognized, but in selective tourism he is , the most important characteristic of selective tourism puts the tourist in the focus of research and design of offers and tourist products according to his needs and desires. In such profiled tourism, it becomes the basic subject recognized by name and surname. One of the most widespread selective forms of tourism is without a doubt rural tourism. Rural areas with landscaped fields represent an ideal area that amazes and conquers the urban population of different ages. Rural tourism touches on two economic sectors, tourism and agriculture, which together shape a specific tourist offer. Tourism on farms is most developed in the Istria County. Rural tourism in Istria is developing in its rural area within its natural and cultural resources. The area of rural Istria occupies 81.6% of its area, it is characterized by great bio and social diversity, which represents a huge potential for the development of rural tourism. This was caused by favorable natural conditions such as a pleasant Mediterranean climate, air and water pollution, conditions for recreation and leisure, natural beauty, the absence of noise, intimacy, preserved nature and the preservation of architectural and socio-cultural heritage. It is very important and close to the emitting markets, which certainly benefits tourism development. The offer of recreational facilities is also more than satisfactory - from 11 mountain trails, 9 family & recreation and 15 road trails, which is a total of about 2600 km, then a number of beautiful hiking trails, 8 equestrian centers and countless other activities. Rural Istria is proud of its top enogastronomic offer and modern, new tourists today are looking for peace, authenticity, pure nature, hospitality, traditional specialties that accompany many indigenous wines and accordingly rural Istria fully meets these criteria with its offer and capacity. The development of gastronomy has enabled a quality revitalization of the interior of Istria, and the diversification of Istrian tourist offers, which directly affects the extension of tourist seasons. For the development and realization of rural tourism in Istria, it is deserving of good use of attractive, traffic, reception and other factors, which are rationally handled with the aim of achieving the greatest effects.