The analysis of national identity information plays an important role in the design, development, and branding strategy of a country. The information obtained from the opinion of foreign tourists indicates the perception of the national brand and the cultural and competitive features that differentiate Croatia at the national and international levels. The paper will examine attitudes about cultural tourism and branding dimensions of Croatia as a country through a survey of the population of foreign citizens. The work consists of a theoretical and a practical part. In the theoretical part, the paper presents the role of technology and access to information in the age of globalization. The concept of a country's competitive identity is analyzed using the examples of foreign countries, as well as elements that, according to international criteria, influence the ranking of a country, such as economic performance, digital demand, a country's brand strategy, and online presence. The importance of access to information through the concept of modern tourism is shown. In the practical part, research was carried out on 175 foreign citizens - foreign tourists, but mostly student population, in the Republic of Croatia. The research examines the perception of Croatia as a state brand through cultural and competitive identity. The questionnaire contains 31 questions that examine demographic data, preferences related to travel and destination selection, and attitudes related to the Croatian national brand according to Simon Anholt's (2005) Nation Brands Index (NBI) model. Through six dimensions, the perception of foreign tourists is examined through the following dimensions: People, Government, Export, Tourism, Culture, Investment, and immigration, and the attitudes towards choosing Croatia as a destination are examined. This paper aims to determine whether the features of modern tourism apply to the respondents, that is, to determine the respondents' preferences related to travel and attitudes towards the elements of Croatia's national identity as a brand.