One of the basic tasks of marketing professionals is to profitably satisfy the needs of consumers or buyers, which is achieved through the use of various marketing elements in interaction with consumers. This paper dealt with marketing elements that influence consumer behavior on the Internet. Given that knowing how individual marketing elements influence consumer behavior is key to improving the overall marketing strategy and company operations, researching the strength of the influence of these marketing elements on consumers on the Internet is very important. Marketers who have information about which marketing elements have a strong and which weak influence on consumer behavior can successfully manage their organization's marketing and potentially achieve greater profits from the sale of products and services. Ultimately, successfully managing online marketing elements can be a key factor in an organization's long-term success and competitive advantage. In this paper, the goal was to investigate which of the previously mentioned marketing elements has the greatest influence on consumer behavior on the Internet. The survey was conducted on a sample of 132 respondents using 22 closed-ended questions. The results of the research showed that discounts have the greatest influence on consumer behavior on the Internet.