The subject of this paper is to highlight and analyze the promotional activities of the action "Let's buy Croatian". The action to promote the Croatian economy was initiated with the aim of raising citizens' awareness of the importance of buying Croatian indigenous products. The aim is to determine and improve the knowledge about the results of the action through systematic research and to draw a conclusion about the success of the elements of the promotional mix on the action. The importance of the labels of autochthonous Croatian products "Originally Croatian" and "Croatian quality" was emphasized, which help not only domestic customers but also foreign ones, in order to recognize the uniqueness and quality of Croatian products that represent and enhance the Croatian economy. The Croatian Chamber of Commerce is the main initiator of this action, and when improving the action it uses various methods and resources such as: promotion of the action on the official website, promotion through current social networks sharing promotional materials and other media such as: radio, television, direct marketing, publicity and even promotion through celebrities.