As a relatively new concept and a particular category of the leisure industry, cultural tourism has grown in importance in the last few years . As a result,the average lenght of tourist stays in a holiday destination has declined over the previous decade, but shorter journeys have increased throughout the year. For this reason , the central focus of a destination choice is the destination attributes of the selected area. Due to its unique history , Croatia is rich in anthropogenic resources , making it a desirable destination from a cultural point of view. In this final paper , I will look at the cultural heritage, events , programs, strategies , and other cultural tourism segments present in the cultural offer of Rijeka. If we consider the historical development of the city , geographical and traffic position, it is clear to us why Rijeka holds the title as the European Capital of Culture in 2020. Specific segments make it a unique and recognizable tourist and cultural destination of both Croatia and Europe.