Travel agencies play a major role in promoting the growth of tourism around the world. Today, they are accepted as a key component of travel in the tourism industry. The tourist agency is one of the most important organizations in the private tourism sector, which has a significant and crucial role in the entire process of development and promotion of tourism in the country or in the destination. The travel agency acts on behalf of the travel service provider and sells the service and product of the supplier for a certain fee. Tourism product development means bringing new and innovative products, experiences and services to the market. The identification of needs in the current market leads to the decision to develop a new product. New product development could mean developing a product or experience already offered in that area, but it is a new product for the company developing it. New product development refers to turning new and untried ideas into feasible products. Designing a new product within the agency. is based on a travel agency that expands its offer by introducing new products. The goal of agency is to present the destination and numerous activities. In addition to these activities, it is planned to offer some hotels and resorts. The idea of the new product is a one-week trip to different destinations on the Adriatic. The product is made in cooperation with airlines and small companies that offer active holidays.