Communication is a key term in public relations. Publicly communicated topics are part of our daily lives, and the amount and flow of information is growing rapidly day by day. In order for the audience to find their way in the sea of information, the responsibility in publishing and interpreting the content lies precisely in the media and their performance towards the public. The media creates public opinion therefore written texts must be written credibly and truthfully so that the audience would not be misled by distorted and partially presented information. Of course, the audience also has a role in public communication and should be able to make critical decisions on the topic read. As the paper shows, manipulations in published content are common and they can have consequences for society as such. The statistical interpretation of the processed data helps a lot in proving the manipulations, which proves that not everything is as it seems to us at first. The examples presented in this paper show the most common manipulations of content published in the media.