Ratchet: Gladiator is a 2005 video game and the fourth part of a saga about the alien Ratchet and his assistant, robot Clank both of which are war heroes of their galaxy. In the aforementioned sequel, Ratchet and Clank are kidnapped by Gleaman Vox, a media mogul in a renegade part of the galaxy known as the Shadow Sector. For the purposes of a gladiator-type game called Dreadzone, Vox kidnaps heroes from the rest of the galaxy with whom the Shadow Sector is in political conflict. Dreadzone is a sport that brings high profits to Vox, the elite in the Shadow sector, and is supported by the media machinery whose main characters are the hosts Dallas and Juanita, who, according to Vox's instructions, promote the sport and report on competitors and the rest of the galaxy, mostly negatively due to political context. The relationship of the Shadow sector and the rest of the galaxy. Precisely because of this, this paper looks at the representation of media professionals portrayed in the video game narrative. From the field of mass communication theory, Noam Chomsky’s critical media theory, as well as Walter Lipmann’s manufacturing consent, were chosen to see how media professionals shape media content in accordance with elite interests and present it to the public. Additionally, starting from Wulfmeyer, journalistic ethics is presented to see how media professionals violate it in the execution of their work and through the tools of media communication: agenda-setting and framing. The research questions were; are the journalists in the narrative of this video game portrayed positively or negatively? How are the characters of journalists set up according to journalistic ethics? Can Chomsky’s objections to the mass media be applied to them? Do they work on producing consent, and do they use tools such as agenda-setting and framing? The results showed that journalists were portrayed negatively in the narrative, violating journalistic ethics, while using tools of agenda-setting and framing to manufacture public consent in the interest of elites in line with Noam Chomsky’s descriptions.