A personal meeting with the customer has a crucial role in the realization of the sales business. When it comes to the stages of the sales process, there are stages of preparation of the seller, phase of searching for potential buyers, phase of preparation for access to the buyer, phase of access to the buyer, phase of discovering customer needs, phase of presentation, phase of resolving complaints, phase of closing sales. The three most important goals in the access phase are: establishing a relationship with the customer, gaining his attention and transition to the first phase of the sales presentation, identifying needs. It is therefore necessary for the seller to adhere to the basic rules of good behavior which include the need to leave a good first impression. In this sense, verbal and non-verbal communication, dressing, play a key role. The first impression plays a very important role in communication with the customer, and it is crucial in how easy the conversation and the conclusion of the sale will be and whether the conclusion will come at all.