U istraživanju se analizira uloga ARISTOIL projekta u podizanju konkurentnosti maslinarstva u dalmatinskim županijama te se analiziraju stavovi maslinara o ciljevima projekta ARISTOIL. Također se istražuje jesu li stavovi maslinara o ciljevima ARISTOIL projekta uvjetovani socio-demografskim profilom; konkretno dobnom i obrazovnom strukturom te lokacijom (županijom) u kojoj posluju. U istraživanju su korišteni sekundarni i primarni podaci. Rezultati istraživanja pokazuju da je proces informiranja i educiranja maslinara o provedbi ARISTOIL projekta nužno prilagoditi postojećoj obrazovnoj strukturi da bi se optimizirala provedba ciljeva projekta.; The research analyzes the attitudes of olive oil producers towards the role of the ARISTOIL project in raising the competitiveness of olive growing in the Dalmatian counties. It has also been investigated whether the attitude of the olive oil producers about the objectives of the ARISTOIL project is conditioned by the socio-demographic profile; specifically, the age, educational structure and the location (County) in which they operate. The study used secondary and primary data. Research results show that the process of informing and educating the olive oil producers on the implementation of the ARISTOIL project needs to be adapted to the existing educational structure in order to optimize the implementation of the project objectives.