Aktualnost istraživanja područja kriznog menadžmenta posebno je izražena zadnjih 20 godina u kojima se, između ostaloga, dogodila svjetska ekonomska kriza, a zatim i trenutačna gospodarska kriza uzrokovana proglašenjem globalne pandemije zbog pojave bolesti COVID-19. Nadalje, tržište je postalo globalno, poslovanje digitaliziranije, razvija se umjetna inteligencija, robotiziraju se procesi, itd. Može se zaključiti da su suvremeni uvjeti poslovanja kompleksni i dinamični s čime su i razlozi za potencijalni nastanak krize u poduzeću sve brojniji. Menadžeri u praksi često reagiraju na simptome krize koji se u pokazateljima boniteta i bilančnim pokazateljima u literaturi opisuju kao rani simptomi. Autori smatraju da takav način upravljanja krizom nije učinkovit jer se navedeni pokazatelji mogu definirati kao mjera razine krize u poduzeću, a ne kao rani simptomi krize. Adekvatan način prevencije krize prepoznavanje je ranih simptoma krize putem upravljanja poslovnim procesima. U literaturi je dokazano da je najveći broj kriza prouzročen unutrašnjim čimbenicima, a upravljanjem poslovnim procesima se te neusklađenosti rješavaju. Cilj rada je raspraviti i problematizirati trenutak prepoznavanja potencijalne krize u poduzeću, evidenciju iste, reakcije menadžera kao i ukazati na potencijalne mogućnosti i načine prevencije krize koje se posebno ogledaju u upravljanju poslovnim procesima. U radu se nakon uvoda objašnjavaju pojam i uzroci krize, rani simptomi krize kao I krizni menadžment i upravljanje poslovnim procesima. Na kraju rada je zaključak.; The research in the field of crisis management has become particularly relevant in the last two decades in which, among other things, the global economic crisis occurred, followed by the current economic crisis caused by the declaration of COVID-19 global pandemic. Furthermore, the market has become global, business increasingly digitalized, artificial intelligence is evolving, processes are being robotized, etc. We can conclude that modern business conditions are complex and dynamic, which is why there are many causes of a potential crisis in a company. In practice, managers often react to signs of a crisis which are, in solvency indicators and balance sheet indicators in reference books, described as early signs. The authors believe that such crisis management way is not efficient because the indicators can be defined as the measure of the crisis level in the company and not as early signs of a crisis. An adequate way to prevent a crisis is to recognize the early signs of it through business process management. Reference books prove that most crises are caused by internal factors and business process management solves those inconsistencies. The paper aims to discuss the moment of recognizing a potential crisis in a company, recording it, reactions of managers, as well as point out potential opportunities and ways to prevent a crisis, which are especially reflected in business process management. After the introduction, the paper explains the concept and causes of a crisis, the early signs of a crisis as well as crisis management and business process management. The paper ends with a conclusion.