Modern parenting is associated with various challenges, which is why the institution of early and pre-school education is expected to provide support and assistance. Educators provide counseling support to parents in their child's upbringing and one of the forms is counseling parents to choose appropriate child literature according to the needs of the child (developmental bibliotherapy). The aim of this paper was to examine parental experiences and opinions on advisory support of educators in the application of developmental bibliotherapy. A survey was conducted involving 283 parents of early and pre-school children from two counties, the City of Zagreb and the Primorsko-Goranska County. For the purpose of this research, a measuring instrument was constructed that investigated the parental experiences of the effect of stories and pictures on the behavior of the child and the frequency and the need for counseling support of educators in the application of children's literature. The obtained results show that parents read stories and picture books weekly, while buying picture books every month. They estimated that educators rarely recommend stories and picture books and they rarely ask the educator to help pick a picture book for their child. Furthermore, parents largely agree that the use of stories and picture books in child rearing has positive effects on its development and behavior. The parental need for advisory support of educators in the use of children's literature is statistically significantly higher than the available support. In conclusion, this pioneering study provides a valuable contribution to understanding parents' needs for advisory support of educators in the case of children's literature that is still insufficiently represented. A key role is to alert and educate educators about the possibilities and importance of using child developmental bibliotherapy in order to provide counseling support to parents in applying child literature appropriate to the child's needs, such as behavioral regulation, emotional understanding, and the like.