The purpose of supply chain management is to create a competitive advantage in the market by achieving high levels of consumer services, optimal investment and value for money in parallel. Optimal management of jobs, processes and people in the supply chain increases their efficiency and effectiveness. A new approach to business organization sets the ability of employees as the foundation of a successful organization. Such organizations are looking for workers who are full of enthusiasm, dedication and who dedicate themselves to their work and colleagues without coercion. In order to maximize the value in the company, it is necessary to plan and make decisions in all areas of logistics. The company needs to focus on inventory costs and choose a inventory management policy that achieves greater savings and allows for better coordination with sales plans. Sales is the only positive financial flow of the company and better sales services and sales range, the company increases customer satisfaction, and thus its position in the market. The final paper describes the optimization of inventory management and sales on the example of the sales and storage center Lesnina West Zagreb. By choosing the right inventory management policy and information system, Lesnina enables greater employee satisfaction and controlled warehousing operations. Frequent advertising through TV and radio commercials and constant sales campaigns Lesnina achieves the planned sales. Through the joint cooperation of the procurement department, logistics department and sales department, with high trade margins, Lesnina has been at the top in the sale of home furniture and equipment for many years. The current market situation caused by the COVID-19 epidemic, with all its risks and difficulties, is forcing Lesnina to create the conditions for harmonizing all supply chain activities from origin to destination. In order to achieve the survival of the company in the market, it is necessary to take into account all business processes and activities, especially employees. The joint action of the purchasing department, the logistics department that manages inventory and the sales department is extremely important for the company.