Any event in any part of Croatia brings a lot of pleasure, new acquaintances, new business opportunities but also bring reminder about certain cultural and historical differences for about every event. Every event demands significant preparations and professional way of all team’s work. The part of every event is a promotion which include advertisement, public relations, image creation and publicity. In this final paper, it is tended to make connections between creative tourism which is Croatia still at early stage and event promotion. Creative tourism contains elements of creativity which can be expressed in different ways but it depends on chosen topic. Promotion is attached to creative tourism. In this final paper, it is chosen event Đakovački vezovi. It is a regional event which brings many benefits to Đakovo city in Osječko- baranjska county and has perfectly developed strategies of integrated marketing communication, especiallly the part of promotion. The subject of final paper is the promotion of event in Đakovo- Đakovački vezovi. The main objective is, on the basis of research about Đakovački vezovi, to realise the role and significance of promotion in the case of Đakovački vezovi. Other objectives relate on concept and design of event in Đakovo. Applied methods in this work are: method of description, compilation, analysis and desk method. In concluding considerations, it is percived that Đakovački vezovi which are recognized as an event on national and european level, develops the role of mediator in the transfer of culture, tradition and gastronomy. But it would be great to promote more awareness on citizens’ awareness on mutual interest about the development of culture tourism.