The Republic of Croatia is one of the most famous tourist countries in the world. According to this status, there is a strategy for identification and development at the national level the most important guidelines and goals of tourism development in Croatia. For better and faster development it is necessary to develop investments, especially new creative tourist products, as well as development infrastructural contents that the Republic of Croatia as a tourist country offers and can offer. Rural tourism is certainly one of such tourist products that with its smart management and investment, tourist, geographical and cultural potential can contribute a lot to the development of the entire Republic of Croatia, and especially certain regions. In addition to the very well-developed rural tourism in Istria and Kvarner, the above-mentioned development measures are also being achieved in the coastal area of central Dalmatia. The tourism development strategy defines the goals for the development of rural and mountain tourism, sports tourism, ecotourism, adventure tourism and finally cultural tourism and gastro tourism. Successful implementation of the strategy for the development of rural tourism in the Republic of Croatia at the national level requires cooperation and synergy at all levels of institutions from national to local in order to implement the plans ultimately achieve the goals set and give a better result.