The thesis researches the impact of the celebritization processes on politics by investigating the phenomenon of celebrity politics, which is defined as the interrelation of media, entertainment and politics, or the growing influence of celebrity in politics that affects many aspects of political life, such as political campaigns and elections, international relations and political agenda and social perception of politics. Celebritization is a two-way process. On the one hand, traditional politicians are turning to forms of communication typical for popular and celebrity culture, thus shaping a new type of political communication. On the other hand, individuals who have achieved celebrity status in popular culture and entertainment capitalize on their status by engaging in politics in different ways, eg. by becoming activists or advocates in fighting for certain political goals, or entering institutional politics. The aim of the thesis is to show the ways in which the processes of celebritization manifest in contemporary politics and what its effects are. The paper first presents the definition of celebrity and presents the process of celebritization of society with an emphasis on the celebritization of politics. Then it presents an overview of contemporary theories of celebrity politics, focusing on two main theoretical directions – one that criticizes celebrity politics as a trivialization of politics and the other that stands in its defense, claiming that celebrity politics attracts the general public and contributes to democratization of society. Finally, a case study of celebrity politics in the Croatian context is discussed on the example of Miroslav Škoro''s presidential campaign, focusing on Škoro as an entertainment celebrity figure entering official politics. Following presented theoretical framework, through the analysis of the presidential campaign, the paper aims to answer following questions: to which category of celebrity politician Škoro belongs, how he uses celebrity resources in the political arena, how it manifests in the media and the general public, and which celebrity mechanisms he employs in order to attract and gain support of the electorate.