An organization is a system organized in one functional unit, which includes and interconnects all stakeholders, work processes, work tasks with those and the purposes for which it was established. In today's global market competition, it is necessary to create such an organizational cultural application that will be insufficient for the demands of the market and competition, and that will be applied by its holders, employees of the organization. They most importantly supported the organizational cultures of some organizations. Organizational values include this in line with contemporary trends. As the organization includes all employees, management and administration, but also third parties, good business communication between them is necessary and necessary. The success of any organization depends on quality communication. The quality of communications is influenced by all employees, and it is especially important that the management of the organization has developed communication skills, which are important factors in business. Communication skills are one of the basic skill managers. Today, it is of great importance for business organizations to comply with ethical norms, which are composed of their organizational cultures. Ethical management is a prerequisite for ethical business. Emotional intelligence is also equal to the essential characteristics of modern managers, and this makes it significant that today represents its competitive advantage. Emotional intelligence must be shared innate, but it is also possible to acquire, partially modify and further develop. Empathy is often usually one of the "soft" leadership skills, characteristic only of transformational leadership style, not lately, various theorists consider it essential for managers' success in leading and motivating employees and achieving common goals of organizations.