If a particular area wants to come to its identity and recognition, branding and promotion of a product that is specific to this area is necessary. The possibility of branding in Križevci region with regard to history, location and geological features can be seen in the well-developed wine culture and winemaking. Great choice of wine varieties comes from fine wines of exceptional quality and wine as a product in eno - culinary terms is of great importance. In the development of the wide range, the development of the wine roads, rich tradition, and revitalization of indigenous varieties can be of great help. Klešćes is currently in revitalization as a variety of Kalnik vineyard, located in the wine region Prigorje - Bilogora. In addition to wine, Križevci region can offer traditional cuisine and accommodation capacities. To determine how many people know Križevci region and its eno - gastro-tourism offer, a research was conducted via the Internet survey on a random sample of 115 respondents from the area of the four counties. While processing the data it was concluded that gastronomy was better developed and more promoted than of enology, that respondents know very little about wines in Križevci region, that attendance of the place was small and that it is necessary to work on the promotion of wine, make wine stories and of course make a brand of wine and the region with all of its contents.