Web usability shows how easily users find their way on web pages. With accelerated development of technologies and their increasing application in everyday life, the emphasis is no longer solely on the great appearance of the system but on the user themself, on the positive user experience and on the simplicity of using. Web shops are one of the most commonly used types of systems. Recently, it has been used more and more due to the outbreak of a pandemic caused by the COVID-19 virus. The goal of this research was to evaluate user experience during the use of web shops in Croatia, namely during the navigation and the search of products. The purpose of this research was to determine which strategies do users use for navigation and the search of products and to find out which problems of usability do the subjects encounter when searching and navigating web shops (e-kupi.hr, budicool.hr, bazzar.hr). By using the method of usability testing, this research evaluated web usability of web pages for online shopping and user experience during navigation and searching. Five subjects, who do not have the habit of buying products online frequently, used independently three chosen web shops to find wanted product. This research has indicated strategies which are used to find products, and problems which appear during each task, based on which this paper presents propositions for the redesign of identified problems and general guidelines for the design of similar web shops.