Franchise is a business model in which the franchisor gives its trade name and know-how to the franchisee, and the franchisee is obliged to pay the contractual franchise fee to the franchisor and respect the rules set out in the franchise agreement which defines mutual rights and obligations. The franchise has a great impact on the development of small and medium enterprises, both in Croatia and in the world. An entrepreneur who does not have his own idea to start an entrepreneurial venture and wants to try his hand at an entrepreneurial venture will first look at buying a franchise. This paper presents facts from the theoretical part where the concept, history, types, advantages and disadvantages and research results are explained. The research shows the degree of familiarity of the young generation with franchises in Croatia and the world. The world rests on the younger generations, and this paper, in addition to the theoretical part about franchising, explores how familiar the young generation is with the very concept of franchising. The affinities of young people to start an entrepreneurial venture in the form of a franchise were also examined.