The purpose of this paper is to determine whether people in the Republic of Croatia use streaming services. In the first part, the topic is treated theoretically. First, the process of collecting and processing big data, types of analyzes of big data and supply and demand of products developed on the basis of analyzes will be explained. The next chapter discusses the results of using big data in streaming services, specifically the best series and movies developed by big data processing, innovations in streaming services based on big data analysis, but also the impact of Netflix on changing the way we consume television content. After the theoretical part, the conducted research is explained. The research examined the attitudes of individuals about streaming services, and habits while watching content. Also, the frequency of using streaming services and predictions of respondents about the future of this form of providing services for viewing certain content were investigated. The research was conducted with an Internet survey questionnaire. Research analysis found that people are largely familiar with streaming services and use their services to view content. The way of looking at the content coincides with the statements made in the theoretical part of the paper. And that is that such services are mostly used for watching series, and that most episodes are usually watched at once. Research has shown that the biggest advantage of services is their availability and ease of use, and the biggest disadvantage is the need to use the Internet to consume content and the high price.