prikaz prve stranice dokumenta Influence of social media on purchasing behavior of young adults
Pristup korisnicima matične ustanove
diplomski rad
Influence of social media on purchasing behavior of young adults
2019. urn:nbn:hr:148:694854
Knežević, Karlo
Sveučilište u Zagrebu
Ekonomski fakultet

Citirajte ovaj rad

Knežević, K. (2019). Influence of social media on purchasing behavior of young adults (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, Karlo. "Influence of social media on purchasing behavior of young adults." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2019. https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, Karlo. "Influence of social media on purchasing behavior of young adults." Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2019. https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, K. (2019). 'Influence of social media on purchasing behavior of young adults', Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 20.04.2024., https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević K. Influence of social media on purchasing behavior of young adults [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2019 [pristupljeno 20.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:694854

K. Knežević, "Influence of social media on purchasing behavior of young adults", Diplomski rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2019. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:694854

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Podaci o radu
NaslovInfluence of social media on purchasing behavior of young adults
AutorKarlo Knežević
MentorNikola Vlahović (mentor)
MBZ: 257505
Član povjerenstvaIvan Strugar (predsjednik povjerenstva)
Član povjerenstvaMario Spremić (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
Zagreb
Datum i država obrane2019-09-23, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Purpose of this paper is to investigate the effectiveness of social network marketing from the consumer’s perspective. With the increased interactions of young people with online environments and social media, it is important to understand how young people’s consumption patterns and behavior may be affected. This paper main goal is to examine the influence of popular social media marketing on purchasing behavior of young adults (ages 18-35) and the current state of social media as a marketing platform for products to reach consumers. The goal of this paper is to find out how much influence social media marketing have over purchasing decision of young adults. Additional goals of this paper will be to also analyze the amount of usage social media among young adults and influence of famous people using social media on their purchasing behavior. Third additional goal of this paper is also to analyze how often and for which other purposes do young adults use social media. The methodology that this paper will use as the basis for its research is the results of a survey that will be conducted among young adults.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:694854
Studijski programNaziv: Poslovna ekonomija, smjer; smjerovi: Menadžerska informatika na engleskom jeziku
Smjer: Menadžerska informatika na engleskom jeziku
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra ekonomnije (mag.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2019-09-23 10:42:40