Knowledge and innovation are becoming a key source of sustainable competitive advantage and are a central focus of economic policy. Technology development and innovation are key conditions for long-term productivity and revenue growth. Technology enhances globalization by providing effective tools for development, operation, promotion and global distribution. The typical features of new media are: multimedia, virtuality, communication, globality, internationalization, distribution, diversification, mobility and cooperation. In the last few decades, there have been significant changes in the world economy and in tourism. The impact of globalization and informatization of society on the world economy has left its mark on tourism, which as a modern economic activity follows trends. The development of technology and innovation leaves a strong impact on tourism, a way of understanding the value for tourists and ways of distributing and promoting various stakeholders in tourism. In postmodern times, there are changes in the preferences, interests, values, expectations and experiences of tourists. Tourists today are characterized by diverse forms of interest, access to information and activities. People expect more than just vacations and travel becomes part of a lifestyle and part of human culture. A wide range of channels, methods and techniques for the sale and distribution of products and services provides tourists with a wide range of information and facts when arranging and implementing desired travel arrangements.