Strategic analysis refers to the process of conducting research on a company and its operational environment of a radio formulation strategy. This research has shown that there is no clear strategy for the development of OPG Knez. Therefore, the main objective of the research was to identify the existing strategy of OPG Knez position and to propose a key development strategy. In our work, we achieved results that were collected from secondary (relevant company literature and documentation) and primary (interviewing methods N = 4 and interviewing N = 30). The results showed that the external and internal factors are very different at the Knez farm, or that they have made progress and adjusted the market situation. Strategic orientations (mission, vision, strategic goals) guide the operations of OPG Knez because they have defined a desirable picture in the future, which will exist and what it wants to achieve and when. Potential Alternative Strategies OPG Knez is associated with product development and the use of structural funds for agricultural activities. The best strategy is to develop new products. Personal contributions to the authors of this paper through the study of strategic analyzes help OPG owners to study their strategic analyzes in the same way, in order to improve their business based on this work.