Year after year Croatia is making a significant rise in tourism although there are many negative circumstances which make that progress slower. For many years tourism offered nothing but the sun and the sea, but now it is slowly becoming diverse and visitors are more attracted to rich nature and cultural-historical heritage. Namely the cultural resources of Croatia significantly enrich the image and quality of Croatian tourist offer. Considering all that the aim of this thesis is to emphasize the importance of revalorization of existing cultural heritage and developing new cultural-tourist contents at the destination, especially rural environment like the municipality of Svetvinĉenat which cultural – tourist potential is being considered in this thesis, and which brings positive economic and socio-cultural effects for the local community. Because of that, the focus of the activities is put on cultural tourism as one of the selective types of tourism with the biggest possibilities of development. Especially on relevant products of cultural tourism like heritage tourism, event tourism, creative tourism and religious tourism. These products have to be based on authenticity, creativity and accomplishing to be recognizable, at the same time demanding constant investments and continuous work based on creating regional and global tourist brands. A little rural environment like the municipality of Svetvinčenat and especially a picturesque place of Svetvinčenat with a medieval castle of Moriosini Grimani and unique renaissance square has an exceptional potential in the segment of cultural tourism which is being supported in this thesis by evidence and analysis. What is established is the need for extra investment in tourism, making tourist products and defining the long-term vision of Svetvinĉenat's development based on cultural tourism. It is important to mention the need for more intensive integration of cultural and creative sector which would give to Svetvinčenat more of market recognition and achieve well socioeconomic efficiency for the local community. Because of that chapters of this thesis confirm the starting hypothesis that the essential for the development of cultural tourism and especially the cultural tourism of Svetvinĉenat is a systematical work on activating marketing and management aspects of destination just like purposeful investments based on long-term vision of the development.