The media are a determinant of both contemporary society and ourselves, making us less and less in control over them, while at the same time they rule our everyday activities, time, thoughts and actions. Media competencies are thus, in the widest sense of the word, necessary to all professions, especially because those whose business activities do not encompass understanding, analysis or creation of media contents to a certain extent are extremely rare in the present time. The same applies to activities in the culture and tourism sectors, where a vast number of activities is directly connected to the media, cooperation with media companies, as well as other shareholders with whom the (mass) media deal with by different cultural, cultural-touristic or touristic services and/or products. Critical thinking about media topics and contents, and the regulation of one’s personal media habits, have become an imperative. These are precisely the fundamental teaching outcomes of the subject course Introduction to the Mass Media which can be chosen in the first semester of the first study year at the undergraduate university study Culture and Tourism at the Juraj Dobrila University of Pula. The aim of the study course is to support student motivation and interests toward certain media contents, direct them to ensure cooperation with the local community, strengthen and systematise their deliberations, and give them the opportunity to state their proposals for solving the actual media-related problems, at the same time respecting the scientific and research processes and methodology. During eight years, from the 2011/2012 to the 2018/2019 academic year, students made over a hundred seminar papers dealing with different topics related to the (mass) media. This collection brings forth 18 research papers written by those who expressed their interest in collaborating in this project, and who were sufficiently patient and persistent in the demanding process of adapting and publishing papers. It is structured in thematic sections presenting different studies of media contents, media habits and the influence of the mass media on the audience. Students investigated the history of the media in the local community, analysed the content of printed and electronic media, books and films, evaluated the quality of media reporting and their favouritism to political options, interviewed pupils, students, retired persons and workers about their media habits, the influence of television commercials on the wish to purchase goods, of the weather report on their mood, as well as of online tabloids’ fashion trends on dressing. The student editorial board also participated in the organisation of activities and preparation of this e-book. This collection of papers aimed to bring together a group of students belonging to different generations, and ways of studying, show the results of a good cooperation among a professor and students, add value to university seminar papers, demonstrate the importance of educational interventions directed to the acquisition of media competencies, show the specific interests and research abilities of young people not studying communication sciences, integrate a set of valuable contributions to media research in Croatia, as well as to present them to the university, professional and wider public.