Tourism in Pula was still in its infancy after the First World War. Pula and Istria became part of the Kingdom of Italy, and the consequences of the war were felt in social and economic sphere. To become an attractive and accessible target for guests from the new state and those from more distant countries, the city needed investments in infrastructure, transport connections and new facilities. The only hotel that met the standards was the Riviera, but there were several smaller hotels, and a few inns and restaurants, while in the summer citizens spent their time at the bathing establishments and on the beaches. In the second half of the 1930s, the idea of investing in the development of bathing and health resorts in Istria arose, and then cultural summer events began to be organized in the Pula Arena. Guests could reach the city by rail, boat lines, and those richer by airline connections. There were discounts and other benefits offered by Dopolavoro, a fascist leisure organization. Brijuni, as a destination for the upper classes, due to the world crisis and financial problems in 1936 came under the jurisdiction of the state. Between the two world wars, the tourist potential was recognized, and efforts were made to attract guests to Brijuni and Pula.