Croatia's entrepreneurial environment is not favorable, but there is great potential for the development of a positive entrepreneurial environment. Croatia is a small country with great natural resources such as forests, sea, fields, climate, etc. In the Republic of Croatia, changes are needed in order to improve the entrepreneurial environment and to facilitate entrepreneurs' access to funds for the establishment and operation of companies. Međimurje County is an example of a positive entrepreneurial environment. Međimurje County won the award as one of the winners in the category of creating a favorable business environment, efficiency of public administration, incentives and investment in infrastructure using EU funds. Međimurje has an active business zone and a branched communal infrastructure, which contributes to the development of entrepreneurship. Istria County has great potential to be used. . The County of Istria has a good system for building entrepreneurial infrastructure and is slowly encouraging the development of entrepreneurship. Based on the conducted PEST analysis for the companies Sobočan Interijeri d.o.o. and ISTRADRVO d.o.o. it can be concluded that companies have adapted well to the entrepreneurial environment of Croatia.