Florijan Andrašec in the context of the poetics of folk literature and culture of memory is the title of an interdisciplinary graduate thesis focused on the Međimurje folk poet, composer, organist, painter and sculptor Florijan Andrašec (1888–1962). In the first part of the thesis, some forty poems from Andrašec’s only collection of poems published during his lifetime, Međimurske fijolice (1953), are analyzed in the context of the poetics of folk literature. Most attention is paid to the issue of the definition of Andrašec’s poetic identity and the refutation of the claim that the “folk poet” label degrades Andrašec’s poetic talent. The second part of the thesis follows the construction of the character of Florijan Andrašec as a figure of memory in the settlement of Dekanovec, the poet’s local community, in the timeframe from the 1960s to modern days. Based on the collected material, it is questioned to what extent the narrative about Andrašec changed in the set timeframe and in what ways literary and other scholars and experts in the 1960’s anticipated the Dekanovec Municipality’s politics of memory of Florijan Andrašec, which followed after 1997, by requesting a professional valorization of Andrašec’s work after the poet’s death. The thesis seeks to demonstrate that the demand for the memory of Florijan Andrašec in Dekanovec is not solely the result of decisions made from a position of power, but the joint action of a wider network of actors who identify with Andrašec and his work in both formal and everyday occasions. Most of the analytical space is given to the manifestation entitled “Florian and I” School Project and the ways in which the memory of Andrašec in Dekanovec is transmitted within its activities.