In this final paper will be elaborated the advertising plan of the football club Mladost from Biškupec. Football club Mladost is an amateur club that was founded in 1962. in Biškupec. The main goal of this paper is to come up with campaign and advertising strategy to increase the number of the members of the club. Advertising is a process that wants to inform potential consumers of the benefits that a particular product or service has to offer. The main goal of advertising is to attract as many consumers as possible, and to achieve this advert must be visually attractive and easy to notice. Marketing can be defined as a process through which the creation and the offer finds a way to meet the needs of consumers. A good SWOT analysis is needed in this paper. With SWOT analysis, we determine which are our advantages ahead of our competition, the weaknesses that we need to repair, which are opportunities for progress and potential threats that can disrupt plans for the future. We need to identify the marketing goals they want to achieve in a given period, design a sustainable advertising strategy and determine which media reaches the targeted audience, and create creative solutions to achieve it.