The Croatian language is characterized by a triple dialect diversity, which is why dialect speeches often come into conflict with each other, but also in a collision with the standard. It is the speaker's attitude towards other speeches that is imposed as a problem of the broader sociolinguistic context. The language of the village is underestimated while the language of the city enjoys reputation and prestige. The political scene in Croatia is a mirror of social problems whose elites are representatives of a country, and thus a reflection of its public. One of the important points is the use of the language of individuals, which has its own specificities. The aim of this paper was to see how the language of Split Mayor Željko Kerum influenced his political success and what were the features of his speech. Discourse analysis was used as the main research method. It has been noted that there are stereotypes towards rural settlers, in particular towards Zeljko Kerum, who differs in terms of language from the urban environment. The four linguistic features of Kerum's idiolect as well as of split speech were studied. In addition to Kerum's linguistic constructs in political communication, it is also presented personal linguistic biography that points to the same linguistic origin but also serves as an identification tool. The analysis confirmed all assumptions. Throught the all election campaign, Željko Kerum uses a gender idiolect to criticize and ridicule, but uses it as a means of defiance.