The growing impact of globalization and new technologies on everyday life, and the increasing flow of information, has left its mark on the simple act of shopping. Going to the store is no longer solely to meet the needs for food, clothing, or hygiene. Shopping has become an expression of the political and moral attitudes that individuals have, which is reflected in the entire economic system. At that point, we are talking about political consumerism. Political consumerism is based on the belief that we transfer our political and moral views to the market through the act of buying. Our purchase of messages is to manufacturers with which business practices and products we agree and with which we do not. The approach to this paper was to fill the research gap of political consumerism in Croatia. For political consumerism to reach its full potential, it is important to mobilize as many people as possible, who gather around common values. The civil sector is recognized as a strong mobilizing actor, and represents citizens gathered around their values, so we begin the research with the question of whether there is political consumerism in the civil sector in Croatia. The attempt to answer this question arose from content analysis of websites and social networks of associations in Croatia. The paper offers a theoretical basis for further research on political consumerism and offers insight into the values and attitudes of the civil sector. The conclusion of the paper is that the world trend of political consumerism is spreading to Croatia as well.