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ANALYSIS OF BUYING HABITS - WINE SEGMENT
International Journal Vallis Aurea, vol.3 (2017), no.2; 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Samardžija, Luka; Soukup, Domagoj; Kuzmanović, Siniša

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Samardžija, L., Soukup, D. i Kuzmanović, S. (2017). ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea, vol.3. (no.2), 103-110. doi: 10.2507/IJVA.3.2.9.42

Samardžija, Luka, et al. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea, vol. vol.3, br. no.2, 2017, str. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42

Samardžija, Luka, Domagoj Soukup i Siniša Kuzmanović. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea vol.3, br. no.2 (2017): 103-110. https://doi.org/10.2507/IJVA.3.2.9.42

Samardžija, L., Soukup, D. i Kuzmanović, S. (2017) 'ANALYSIS OF BUYING HABITS - WINE SEGMENT', International Journal Vallis Aurea, vol.3(no.2), str. 103-110. doi: 10.2507/IJVA.3.2.9.42

Samardžija L, Soukup D, Kuzmanović S. ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea [Internet]. 31.12.2017. [pristupljeno 23.04.2024.];vol.3(no.2):103-110. doi: 10.2507/IJVA.3.2.9.42

L. Samardžija, D. Soukup i S. Kuzmanović, "ANALYSIS OF BUYING HABITS - WINE SEGMENT", International Journal Vallis Aurea, vol. vol.3, br. no.2, str. 103-110, Prosinac 2017. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:911693. [Citirano: 23.04.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:112:911693
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Podaci o radu
Naslov (engleski)ANALYSIS OF BUYING HABITS - WINE SEGMENT
AutorLuka Samardžija
AutorDomagoj Soukup
AutorSiniša Kuzmanović
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion. Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaInternational Journal Vallis Aurea
Brojčani podacivol. vol.3, br. no.2, str. 103-110
p-ISSN2412-5210
e-ISSN1849-8485
DOIhttps://doi.org/10.2507/IJVA.3.2.9.42
URN:NBNurn:nbn:hr:112:911693
Datum objave publikacije2017-12-31
URL dokumentahttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=283589
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2018-01-15 08:51:49